Amazon Ads 101


During this webinar, “Amazon Advertising 101,” guest speaker Scott Moller from Year 5 Now guides us through the fundamentals of Amazon advertising. Critical topics such as automated vs. manual targeting, bid strategies, coupons, deals, virtual bundles, and more are covered. Scott shares valuable insights and tips, emphasizing the importance of starting with a conservative budget and gradually increasing it. 

Key Takeaways

  • Start with a conservative budget and incrementally increase it as you gain experience.
  • Pay attention to competitors and trust the Amazon advertising process.
  • Ad spending should typically be around 25% of total sales, potentially increasing as campaigns improve.
  • The webinar provided valuable insights into Amazon Advertising 101, catering to newcomers and experienced professionals.
  • Scott Moller’s expertise from Year 5 offered practical strategies for optimizing Amazon ad campaigns.

Key Moments

  • 3:33 – Getting started with Amazon Advertising 
  • 6:30 – Manual vs. Automated targeting 
  • 13:40 – How to Optimize Amazon Advertising Campaigns  
  • 20:20 – Virtual Bundles
  • 21:50 – Types of Bids
  • 31:40 – Imagery/Copy 
  • 33:50 – Budgeting for Advertising
  • 37:00 – Advice for Amazon Sellers