Winning with Amazon’s Featured Offer


Catch industry insights on Amazon selling in this roundtable discussion with Will Haire, CEO of Bellavix, and Andrew Tjernlund, an Amazon-selling pro. Discover strategies and tools, including Amazon’s Featured Offer, to boost your product visibility. Whether you’re a seasoned seller or just starting, gain actionable insights to elevate your game. Tune in for expert advice and proven strategies for Amazon success.

Key Takeaways

  • Strategies for winning the Featured Offer (aka the Buy Box).
  • Practical tips on increasing seller metrics and what role data plays in making informed decisions on pricing.
  • What Amazon seeks from its marketplace sellers and the future of the Amazon Featured Offer.

Key Moments

  • 6:17 – What is Amazon’s Featured Offer (Buy Box)?
  • 8:10 – What Amazon is Looking For: The Best Buying Experience.
  • 14:00 – Best Practices for Winning the Featured Offer.
  • 17:46 – The Fair Pricing Policy. 
  • 23:55 – Using Amazon’s Tools To Make Informed Decisions. 
  • 29:31 – Other Digital Tools To Help Win the Featured Offer.