Work Smarter, Not Harder: Harnessing AI for Small Business Success

During this workshop, led by Brian Brinkman of Stream Creative, you’ll learn how small businesses can use AI to save time, cut costs, and keep up with bigger competitors. We’ll look at simple tools that reduce repetitive copy-and-paste work, show real examples like improving website content, creating client summaries from Zoom calls, and making personalized sales materials, and explain how to set up easy systems your whole team can use.

Key Takeaways

• AI tools are now affordable and accessible, helping small firms adapt to rising costs, tariffs, and policy changes while staying competitive.
• No-code platforms like Make or Zapier can integrate systems, replace repetitive tasks, and save hours by moving data seamlessly between tools.
• Building prompt libraries, style guides, and reusable workflows allows teams to produce consistent, higher-quality content and messaging at scale.
• Follow the ACT framework (Assess, Consider, Tell), start with familiar tools, pilot repeatable tasks, and train teams to avoid privacy or accuracy pitfalls.

For the slide deck discussed in the presentation, please click here

For a quick guide to what was discussed, please click here