Your Secret Weapon – AI Tools for Small Businesses

During this workshop, we will discuss artificial intelligence and how it can help you save time and money. Led by expert David Baer, a seasoned marketing campaign strategies and an AI-for-small businesses specialist, you will leave this video with strategies to put AI tools to work so you can reduce the time you spend on tedious things and focus on what you love and what made you start a small business in the first place.

Key Takeaways

  • Brief overview of essential AI tools for SMBs, mentioning specific tools or platforms to highlight
  • How AI can automate tasks and boost productivity (showcasing a quick example of a time-saving AI application)
  • Expanding your audience and harnessing AI for marketing and audience growth mention a successful AI-driven marketing campaign as an example
  • Personalization with AI and the role AI can play in tailoring content and experiences highlights the impact of personalization on audience engagement
  • Leveraging data for targeting – how to analyze customer data with AI and create targeted marketing strategies with AI insights

Key Moments

  • 0:15 – How AI can save you time and money
  • 2:27 – Research overview and types of AI
  • 13:00 – How to use AI in email drip campaigns
  • 14:03 – Google and Facebook’s AI integrations
  • 25:00 – Mailchimp’s AI copy generating capabilities
  • 29:00 – Importance of cataloging your favorite prompts 
  • 39:30 – Why you should always review AI-generated content